As the Content Manager and Digital Strategist for the Food Minister page, I played a key role in building and boosting the brand’s online presence organically. Here’s a summary of my contributions:
I created a consistent weekly content plan aligned with audience interest, festival timing, and seasonal food trends ensuring both relevancy and engagement.
Produced engaging short-form recipe videos using tools like Canva, CapCut, and Facebook Creator Studio. Each video was tailored to platform style (reels, posts) and audience taste.
Without any paid ads, the page achieved:
I wrote engaging Bengali-English captions, used strategic hashtags, and posted at optimized times to boost organic visibility.
Monitored comments, replied to inbox queries, and encouraged audience interaction through personalized replies and follow-ups.
Canva | CapCut | Creator Studio | Meta Insights | Google Sheets
I helped transform Food Minister from a regular content page to an engaging food brand with consistent organic reach — proving how strategic planning and creative execution can drive measurable results without ads